About Us
My name is Justin and I started working with béton ciré after discovering the product whilst working in St. Tropez. Amazed at the beauty of the product and the prices the local specialists were charging home owners for floors and wetrooms, peaked my interest.
After completing a course on how to use the product, I spent 18 months, experimenting with the application process and materials, to really master the craft. All other applicators used the standard colours supplied by the manufacturers, so to differentiate myself, I toyed with the pigments until my I could match chosen colours from the Farrow & Ball paint range.
The reason for explaining this is to show my obsession to be one-step ahead of the competition and to establish new ground.
An example of achieving this is when Loaf asked me if I could create a table and bench top using one of my resin concretes, which resulted in the Conker table and Budge bench. I was told to expect 18 months of sales, but their popularity continues with the Conker table becoming Loaf’s best selling table ever after approximately 3 years. Both items continue to this day, although I stopped supply to Loaf mid-2021 after producing 2,000+ units, which became quite a burden on my life. During this time, Loaf tried to out-source the supply to the far-east, but without success - nobody has been able to replicate the look and durability that created; something I am very proud of.
Now comes the next chapter - helping other people to advance their visions and projects, using my manufacturing methods and product experience I aim to start selling limited runs of furniture and manufacture select bespoke client projects, whilst trying to expand the industry I’m passionate about.
Justin